Boost Your B2B Sales with Digital Cards
Translated from the original Spanish article.
We are pleased to announce that, thanks to the Ogloba platform, our customers in Latin America saw an average 100% increase in digital card sales during the 2024 holiday season, compared with the previous year.
This growth was driven mainly by the sales volume of B2B cards. 💼💳
Ogloba is a platform specialized in creating high-volume B2B orders in a matter of minutes.
In a market where gift cards are controlled by technology platforms that integrate with those of the issuers, our automated API-based solution streamlines operations and reduces costs.
The Importance of the Digital Card in the B2B Market
Ogloba's digital card is a flexible solution for corporate customers.
By eliminating the need for plastic or paper, delivery becomes simpler through email, working as a kind of electronic wallet.
The benefits include:
- Real-Time Updated Balance and access to transaction history.
- Portability and Environmental Friendliness, with no need for physical materials.
- Personalization with the beneficiary's name and the B2B customer's corporate image, increasing engagement with their employees.
- Product Creation by Category, such as food, work uniform or school cards.
- Transfer Tool, allowing beneficiaries to pass their cards on to friends or family (if the customer allows it).
In addition, corporate customers love the detailed reports that Ogloba offers, where they can track redemptions, expiration dates, validity extensions, purchase orders, and expired balances.
Optimize Your Operations with Ogloba Reports
On the Ogloba platform, you can download a variety of reports to optimize your operations and get detailed information about your sales and transactions:
- EGC Deliver Report: Lets you track the delivery of B2B orders sent directly to recipients' email addresses.
- Sales - Accounting: Generates a summary and detailed sales report, letting you verify the redemptions made in a specific period.
- Transaction Detail Report: Extracts transactions by time period, with the option to select several products in the filters and send the report by email.
- Sales - Selling: Identifies all sales and order returns made in a specific period.
- Expired and Balance Amount: Check the balance of expired cards.
- Sales Order Report: Similar to Sales - Selling, lets you view all sales generated in B2B or B2C.
- Breakage: Check, by time period, current card balances, redeemed amounts and expired balance.
If you would like to learn more about these reports and how to use them, don't hesitate to request a reporting session through your help desk.
Adoption of the Digital Card by Issuers
Issuers' adoption of the digital card lets them integrate easily with reseller and incentive platforms, making their cards more accessible in the market.
This increases their exposure and sales volume in an automated way.
In Latin America, the gift card market reached a value of approximately USD 12.41 billion in 2023 and is projected to grow at a compound annual growth rate of 8.7% between 2024 and 2032, reaching USD 26.29 billion in 2032.
This growth is being driven by the adoption of digital gift cards by issuers looking to integrate easily with reseller and incentive platforms.
Integrating gift cards with wallets and mobile apps has made it easier for customers to manage and redeem their cards, improving the user experience and increasing adoption rates.
Read about Global Market Insights Inc.
Ogloba offers a HUB that connects resellers, incentive platforms and retailers, improving their card sales by leveraging our advanced technology.
By adopting digital cards, issuers can automate processes, reduce operating costs and increase the accessibility of their cards in the market, boosting their exposure and sales volume.
Read more in Ogloba Transforms Gift Card Distribution Through Technology
Implementing digital cards not only optimizes operations but also responds to the growing preference for contactless payment options, aligning with current market trends.
Read about the trends at Travel and Tour World
Want to know how to get the most out of the reports you can download from our platform? Request a "reporting" session through your help desk.
Make the most of all of Ogloba's features to keep growing this new year!