Gift Card Distribution: Real Testimonials with Ogloba in Latin America.

In Colombia, the distribution of gift cards (vouchers) is evolving rapidly.

More and more brands, resellers and incentive platforms are looking for distribution models that not only let them sell more, but also operate better: with technology, security, scalability and control.

That is precisely the approach of Ogloba as a technology distribution Hub: connecting brands and incentive platforms in a single ecosystem, optimizing operations and helping voucher programs become a more profitable business for merchants.

Our partnership with Credibanco in Colombia brings a key benefit to resellers and incentive platforms: the ability to expand their offering to merchants linked to its ecosystem, accelerating catalog growth and access to more business opportunities in the local market.

In this article we share real testimonials from brands and resellers in Colombia that already operate with our distribution model.

What makes Ogloba's distribution model different?

Ogloba's distribution model is designed to solve common challenges in the gift card market in Colombia:

manual processes,
long implementation times,
operational friction,
complex reconciliations,
low scalability,
and little integration between brands and platforms.

Through a secure global technology Hub, Ogloba makes it possible to:

connect brands with resellers and incentive platforms,
standardize the commercial operation,
improve operational and accounting efficiency,
pass discounts on to the voucher/gift card market,
and energize the ecosystem to increase volumes and sales.

In addition, our approach combines technology, security and support, with a global vision of the business and local execution in Colombia.

Testimonials from brands and resellers already operating with Ogloba.

1) Burger King Colombia

Laura Castillo – Marketing Director

For Burger King Colombia, the Ogloba distribution model not only enabled a new sales channel but also helped run it more efficiently.

Laura highlights that the operation made it possible to optimize time and costs in supplier setup, as well as to standardize the commercial offering, which is key to scaling voucher distribution.

She also underscores the value of the support from the Ogloba team: a fast and effective communication channel to handle requests from different areas (operations, sales and accounting).

On top of this comes an important financial benefit: prepayment, which avoids extending credit to multiple customers, simplifies accounting centralization and improves cash flow.

Laura's testimonial reflects one of the pillars of the model: turning gift card distribution into a scalable channel, with operational order and real financial benefits for the brand.

2) Permoda (Koaj)

Miryam Rojas – B2B Sales

At Permoda (Koaj), Miryam strongly recommends Ogloba's distribution model and sums it up in something very concrete: it has been an excellent tool for strengthening its B2B operation.

In her experience, results have shown up on several fronts at once: increased sales, better cash flow and clear reconciliations, along with excellent service.

When a brand improves sales, cash flow and reconciliation at the same time, the gift card program stops being a one-off initiative and starts to establish itself as a more profitable and sustainable line of business.

3) Operadora de Franquicias (Buffalo Wings and Dos del Alma)

Carolina Vargas – Marketing Director

Since implementing the partnership with Ogloba as a B2B gift card provider at Buffalo Wings, Carolina shares that they have seen very positive results in a short period of time.

Since November 2025 they began recording significant sales through this channel, and in December performance strengthened even further thanks to the season.

She also notes that the constant support and advice from the Ogloba team have been key to optimizing the implementation and maximizing the product's performance, to the point of becoming a strategic ally for the brand.

In her view, it is a partnership worth continuing to strengthen and grow over time.

This testimonial shows something very valuable: when implementation is done with close support, results can appear quickly and hold up better, especially in high-demand seasons.

4) Apprecio (Dcanje)

Anderson León - Sales & Support Analyst

At Apprecio they describe Ogloba as a strategic ally that adds real value to their day-to-day operations.

They especially highlight the constant support, operational agility and adaptability, attributes that have allowed them to maintain efficiency, continuity and quality in their processes.

They also underline a fundamental element in long-term relationships: trust, together with a focus on reliable, business-oriented solutions.

In their experience, this has helped strengthen their value proposition and build lasting relationships with their customers.

For a reseller, technology matters, but so do responsiveness and the reliability of the partner.

This kind of feedback confirms that the model has to work day to day, not just in the sales pitch.

5) Compensar

Reseller / Partner in wellness programs

Danilo Quesada: Offer and Integrated Solutions Strategist

At Compensar they emphasize that Ogloba has allowed them to increase partner participation in corporate wellness programs.

They also recognize in Ogloba a superior solution and value offering, which strengthens their ability to generate more reach and impact in this type of initiative.

Their testimonial points to a very relevant outcome: when the solution makes it easier to coordinate among stakeholders, participation expands and the ecosystem gains momentum.

In wellness and incentive programs, a good solution does not just deliver product: it also helps activate more partners and improve the execution of strategies.

Ogloba: technology, security and scalability in a single Hub

At Ogloba we believe the future of the gift card market in Colombia lies in more integrated, secure and efficient distribution models.

That is why we operate as a secure technology Hub that connects brands, resellers and incentive platforms, helping to:

scale voucher distribution,
improve the operating experience,
deliver value to the market,
and turn gift card programs into a real growth opportunity.

Our goal is for brands to turn their gift cards into a profitable channel, and for resellers to have a reliable, agile operation backed by cutting-edge technology.

In addition, Ogloba strengthens its model with a global vision and connections to international strategic partners such as InComm and Blackhawk.

For resellers and incentive platforms, this is a key advantage: with a single integration to the Ogloba Hub, they can access a broader portfolio of vouchers and technology capabilities, reducing operational complexity and accelerating their scalability.

A distribution model that energizes the gift card market in Colombia and Latin America.

When a brand has a better structure for distributing, a reseller has better responsiveness and an incentive platform can operate more efficiently, the whole ecosystem wins.

That is the impact of a well-designed distribution model:

more volume,
more sales,
more partner participation,
better operations,
more trust,
and a more dynamic market.

At Ogloba we continue to build that path with technology, security and a long-term vision for the region.

Are you a brand or reseller and want to join the model?

If you are a brand and want to scale your gift card program with a more efficient and profitable operation, let's talk.

If you are a reseller or an incentive platform and want to expand your offering with a secure and reliable technology solution, we can help you too.

Contact us and learn how to join Ogloba's distribution model in Latin America.

At Ogloba we continue to strengthen gift card distribution worldwide with technology, security and a model that connects brands, resellers and incentive platforms in a single Hub.

nig@ogloba.com; maa@ogloba.com