Ogloba's ALO: How Self-Used Gift Cards Generate 2.15 Times More Spending.
Translated from the original Spanish article.
Self-used gift cards generate up to 2.15x more spending than a regular purchase. That is what Ogloba measures with its ALO technology.
💡 Ogloba's ALO: Real Measurement of the Impact of Self-Used Gift Cards
At Ogloba, we developed ALO – Account Link Offer, a proprietary solution that measures the real commercial impact of gift cards—especially when they are used directly by the person who receives them, as happens in cashback, loyalty or incentive programs.
Going well beyond simple redemption, ALO compares the consumer's normal spending habits with their behavior when paying with a gift card, whether partially or in full.
The result? Concrete data that shows how much value gift cards really generate.
🔍 How Does ALO Work?
Through secure partnerships with banks and fintech platforms, ALO lets consumers link their payment account. Once consent is granted, the tool can:
- Identify usual spending patterns by merchant category
- Detect when a gift card is used (in full or in part)
- Compare the average value of a normal purchase with that of a purchase boosted by a gift card
📈 What Have We Observed?
Our data shows that carts in which a gift card is used—especially one that comes from an incentive or cashback program—are, on average, 2.15 times higher than regular bank card payments at the same merchant.
This confirms something key: the self-used gift card generates a real, measurable increase in spending.
🧠 Why Does This Matter to Brands and Merchants?
ALO doesn't just measure redemptions. It shows that gift cards are put to strategic use. Consumers perceive them as real money, yet tend to spend beyond the value received.
By comparing it with their usual behavior, we eliminate speculation and can demonstrate:
- Incremental revenue directly linked to gift card use
- Higher conversion rates in cashback campaigns
- Better ROI than traditional points or discount models
- Greater loyalty, thanks to emotional value and frictionless redemption
👥 Who Can Benefit?
- Retailers that want to replace discounts with rewards that have perceived value
- Banks and fintechs that offer merchant-funded incentives
- Brands running acquisition or reactivation campaigns at scale
- Platforms looking to measure the real impact of their B2C programs
🚀 More Than Analytics: A Strategic Decision
For Ogloba, ALO is not just a measurement tool. It is a bridge between consumer behavior and business decision-making.
It quantifies what used to be anecdotal:
self-used gift cards generate more spending… and ALO proves it.
👉 Want to discover the true impact of your gift card programs?
Contact us and let's talk.